Facebook & Twitter Ads
Facebook Advertising allows users to reach millions of people. One of the features of Facebook Advertising that turned us into fans was the targeted reach it offers. We were able to narrow in on our client's ideal audience. Since its launch, Facebook Advertising has only become more advanced. Like with Facebook Advertising, the first two pros overlap. Twitter Advertising offers greater, targeted reach.
If your business is brand new to Facebook or Twitter, you might be tempted to quickly begin advertising. Many people I speak to think this is the route to take because their pages start out with zero followers and they could just run campaigns to get new followers use Facebook and Twitter advertising to supplement your efforts. Earn your followers, engagement, and web traffic before you essentially buy it.
Choose your target audience : Reach the right audience by targeting based on interests, geography, gender, device, or users similar to your followers. In addition, maximize the relevancy of your message by targeting by keywords in people's Tweets.
Amplify your message and get discovered : Get your Tweets and your account in front of more people who are interested in you.
Set a budget and pay for what works : Only pay when users follow your account or retweet, like, reply, or click on your Promoted Tweet. You're in complete control. There's no minimum spend, and you can start and stop at any time.